The theater chain will essentially be getting a cut of VOD, in this instance, but full details of the agreement haven’t been released. ![]() In exchange for that loosening of the exhibition window, “AMC will also share in these new revenue streams that will come to the movie ecosystem from premium video on demand,” according to Adam Aron, CEO of AMC. That’s a huge reduction from the previous window of 90 days, meaning that you’d theoretically be able to rent or buy some Universal features within three weeks of them debuting in theaters. The companies have announced a new agreement, one that will apply specifically to Universal’s films in AMC Theaters, which will states that movies from Universal and Focus Features will play for at least three weekends, or 17 days, in AMC Theatres before they can be released on premium VOD platforms. That turned out not to matter much, given the pandemic that kept pretty much all movie theaters closed, but the result of the spat is huge: A sweeping change to the traditional system of 90-day exclusivity for theatrical exhibition. The two companies had been in conflict ever since the VOD release of Trolls: World Tour back in March, with AMC stating that it wouldn’t display any Universal releases. ![]() ![]() After months of confusion, constantly postponed openings and uncertainty for the future, at least one aspect of the current apocalyptic film industry seems to have been cleared up: The beef between AMC Theatres and Universal Pictures has been put to bed.
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